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Cognition
Consumer behaviour
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Konsumentenverhalten
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9
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8
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Kardes, Frank R.
5
Pfeiffer, Bruce E.
2
Silvera, David H.
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Arsena, Ashley
1
Cronley, Maria L.
1
Deval, Hélène
1
Goss, R. Justin
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Journal of business research : JBR
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Advertising and consumer psychology
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
Pfeiffer, Bruce E.
;
Deval, Hélène
;
Silvera, David H.
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 193-205
Persistent link: https://www.econbiz.de/10012059967
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2
Applying social cognition to consumer-focused strategy
Kardes, Frank R.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004857601
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3
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
4
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.
;
Pfeiffer, Bruce E.
;
Kardes, Frank R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
Saved in:
5
"The struggle isn't real" : how need for cognitive closure moderates inferences from disfluency
Wu, Ruomeng
;
Shah, Esta D.
;
Kardes, Frank R.
- In:
Journal of business research : JBR
109
(
2020
),
pp. 585-594
Persistent link: https://www.econbiz.de/10012238132
Saved in:
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