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Persuasive communication : a study of major attitude-behavior theories in a social media context

Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10011432398

The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults

Fon Sim Ong; Lu, Yap-ying; Abessi, Masoud; Phillips, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 294-305

Persistent link: https://www.econbiz.de/10003849961

Beyond cognitive age : developing a multitheoretical measure of age and its assessment

Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10011748237

The correlates of cognitive ageing and adoption of defensive‐ageing strategies among older adults

Sim Ong, Fon; Lu, Yap‐Ying; Abessi, Masoud; Phillips, … - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 294-305

Purpose – The purpose of this paper is to test the relationship between cognitive age and the adoption of defensive ageing consumption activities and its effect on life satisfaction in an Asian context. The relationship between the antecedent variables of chronological age, biological age and...

Persistent link: https://www.econbiz.de/10014674672