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Journal of marketing management : MM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Neuroimaging and psychophysiological measurement in organizational research : an agenda for research in organizational cognitive neuroscience
Lee, Nick
;
Chamberlain, Laura
- In:
The social cognitive neuroscience of organizations
,
(pp. 18-42)
.
2007
Persistent link: https://www.econbiz.de/10003620608
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2
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
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3
A neurocognitive approach to brand memory
Ratnayake, Nilanthi
;
Broderick, Amanda J.
;
Mitchell, …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1295-1318
Persistent link: https://www.econbiz.de/10008810690
Saved in:
4
Analogies and mental simulations in learning for really new products : the role of visual attention
Feiereisen, Stephanie
;
Wong, Veronica
;
Broderick, Amanda J.
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003761041
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