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~subject:"Cognition"
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Cognition
Consumer behaviour
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Advertising effects
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Brand management
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Markenführung
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Phonetic symbolism
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Priming
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Australia
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Australien
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Authenticity
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Betriebliche Wertschöpfung
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Brand names
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Consumer value
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Baxter, Stacey M.
2
Ilicic, Jasmina
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Kulczynski, Alicia
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Leckie, Civilai
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Lowrey, Tina M.
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Australasian marketing journal
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Cognitive and affective trust between Australian exporters and their overseas buyers
Zur, Andrew
;
Leckie, Civilai
;
Webster, Cynthia M.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009507928
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2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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3
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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