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The role of bolstering and counterarguing mind-sets in persuasion
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 920-932
Persistent link: https://www.econbiz.de/10009501081
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Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation
Labroo, Aparna A.; Nielsen, Jesper H. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 143-158
Persistent link: https://www.econbiz.de/10003982969
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From inherent value to incentive value : when and why pointless effort enhances consumer preference
Kim, Sara; Labroo, Aparna A. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 712-742
Persistent link: https://www.econbiz.de/10009409017
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Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
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Psychological distancing : why happiness helps you see the big picture
Labroo, Aparna A.; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 800-809
Persistent link: https://www.econbiz.de/10003807421