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Interacting with chatbots : message type and consumers' control

Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho; Choi, Boreum - In: Journal of business research : JBR 153 (2022), pp. 309-318

Persistent link: https://www.econbiz.de/10013534034

Are contextual advertisements effective? : the moderating role of complexity in banner advertising

Chun, Kwang Yeun; Song, Ji Hee; Hollenbeck, Candice R.; … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 351-371

Persistent link: https://www.econbiz.de/10010362882

Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy

Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10011444027

When are personalized promotions effective? : the role of consumer control

Kim, Hye Young; Song, Ji Hee; Lee, Jong-Ho - In: International journal of advertising : the review of … 38 (2019) 4, pp. 628-647

Persistent link: https://www.econbiz.de/10012200304

The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control

Whang, Jeong Bin; Song, Ji Hee; Choi, Boreum; Lee, Jong-Ho - In: Journal of business research : JBR 133 (2021), pp. 275-284

Persistent link: https://www.econbiz.de/10012590269

Two important strategies to attenuate consumer purchase hesitation

Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho - In: International journal of advertising : the review of … 43 (2024) 5, pp. 824-846

Persistent link: https://www.econbiz.de/10014551073

Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention

Burman, Bidisha; Biswas, Abhijit - In: Journal of Product & Brand Management 13 (2004) 6, pp. 379-389

One main concern regarding the use of reference prices in advertisements relates to the possibility of deception due to consumers' positive response towards exaggerated or implausible claims. This paper examines the moderating roles of a contextual variable‐market price dispersion for a...

Persistent link: https://www.econbiz.de/10014895814

Partitioned pricing : can we always divide and prosper?

Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436

Persistent link: https://www.econbiz.de/10003598471

Consumer evaluations of sale prices : role of the subtraction principle

Biswas, Abhijit; Bhowmick, Sandeep; Guha, Abhijit; … - In: Journal of marketing 77 (2013) 4, pp. 49-66

Persistent link: https://www.econbiz.de/10009782082