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Same service, different ad claims : the moderating role of need for cognition
Olsen, Lars Erling
;
Samuelsen, Bendik Meling
;
Gaustad, Tarje
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1064-1073
Persistent link: https://www.econbiz.de/10010465128
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