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The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements : the moderating role of culture
Jiang, Hongyan; Li, Chen; Li, Xiuping; Li, Leida - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1252-1273
Persistent link: https://www.econbiz.de/10012395654
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Message framing and regulatory focus effects on destination image formation
Zhang, Meng; Zhang, Guang-yu; Gursoy, Dogan; Fu, Xiao-rong - In: Tourism management : research, policies, practice 69 (2018), pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
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Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao; Zhang, Meng; Krishna, Aradhna - In: Journal of marketing research : JMR 53 (2016) 5, pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
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Claiming single or multiple product benefits : moderating role of intergoal association
Shen, Manqiong; Song, Yiping; Li, Xiuping; Wang, Haizhong - In: Journal of business research : JBR 189 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015399271