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Insights from the animal kingdom
Morwitz, Vicki G. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 572-585
Persistent link: https://www.econbiz.de/10010410174
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The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10003810255
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The role of numbers in the customer journey
Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of retailing 96 (2020) 1, pp. 138-154
Persistent link: https://www.econbiz.de/10012295814
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Digital therapy for negative consumption experiences : the impact of emotional and rational reviews on review writers
Wu, Alisa Yinghao; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 937-958
Persistent link: https://www.econbiz.de/10015338627