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Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC
Cui, Geng; Liu, Hongyan; Yang, Xiaoyan; Wang, Haizhong - In: Asia Pacific business review 19 (2013) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10009717926
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Social Executives' emotions and firm value : an empirical study enhanced by cognitive analytics
Wang, Qiping; Lau, Raymond Yiu Keung; Xie, Haoran; Liu, … - In: Journal of business research : JBR 175 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014549661
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Creating better environments for information systems development projects
He, Jun - In: Planning for information systems, (pp. 341-368). 2009
Persistent link: https://www.econbiz.de/10003866531
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Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang; Wang, Tingting - In: The journal of media economics 32 (2019) 3/4, pp. 57-81
Persistent link: https://www.econbiz.de/10012588688