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Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC

Cui, Geng; Liu, Hongyan; Yang, Xiaoyan; Wang, Haizhong - In: Asia Pacific business review 19 (2013) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10009717926

Social Executives' emotions and firm value : an empirical study enhanced by cognitive analytics

Wang, Qiping; Lau, Raymond Yiu Keung; Xie, Haoran; Liu, … - In: Journal of business research : JBR 175 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014549661

The moderating role of dialecticism in consumer responses to product information

Wang, Haizhong; Batra, Rajeev; Chen, Zengxiang - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 381-394

Persistent link: https://www.econbiz.de/10011531091

Claiming single or multiple product benefits : moderating role of intergoal association

Shen, Manqiong; Song, Yiping; Li, Xiuping; Wang, Haizhong - In: Journal of business research : JBR 189 (2025), pp. 1-14

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Individual differences in consumer responses to traditional versus virtual concept testing

Peng, Ling; Cui, Geng; Li, Chunyu - In: Journal of Product & Brand Management 21 (2012) 3, pp. 167-175

Purpose – The purpose of this paper is to examine the influence of innovativeness, change seeking and cognitive effort on consumer responses to traditional versus virtual testing environment. Design/methodology/approach – The empirical study collects concept evaluations of five heterogeneous...

Persistent link: https://www.econbiz.de/10014896296