Showing 1 - 8 of 8
Persistent link: https://www.econbiz.de/10010479323
Persistent link: https://www.econbiz.de/10003632843
Persistent link: https://www.econbiz.de/10011764556
Persistent link: https://www.econbiz.de/10012391463
Persistent link: https://www.econbiz.de/10012164764
Persistent link: https://www.econbiz.de/10012125635
Persistent link: https://www.econbiz.de/10011640560
Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics. A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance...
Persistent link: https://www.econbiz.de/10012050205