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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091

Persistent link: https://www.econbiz.de/10010388096

Cognitive segmentation : modeling the structure and content of customers' thoughts

Carrillat, François A.; Riggle, Robert J.; Locander, … - In: Psychology & marketing 26 (2009) 6, pp. 479-506

Persistent link: https://www.econbiz.de/10003858277

Managerial cognition and the value chain in the digital music industry

Hadida, Allègre L.; Paris, Thomas - In: Technological forecasting & social change : an … 83 (2014), pp. 84-97

Persistent link: https://www.econbiz.de/10010405630

What do online complainers want? : an examination of the justice motivations and the moral implications of vigilante and reparation schemas

Grégoire, Yany; Legoux, Renaud; Tripp, Thomas M.; … - In: Journal of business ethics : JOBE 160 (2019) 1, pp. 167-188

Persistent link: https://www.econbiz.de/10012121284

Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

Anthony Carrillat, François; d’Astous, Alain - In: European Journal of Marketing 48 (2014) 5/6, pp. 1070-1091

Purpose – The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete. Design/methodology/approach – A first study was conducted with a probabilistic sample of 252 adult consumers where the type of...

Persistent link: https://www.econbiz.de/10014724466