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Taste lovers versus nutrition fact seekers : how health consciousness and self-efficacy determine the way consumers choose food products
Mai, Robert; Hoffmann, Stefan - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 316-328
Persistent link: https://www.econbiz.de/10009624675
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How to combat the unhealthy : tasty intuition ; the influencing role of health consciousness
Mai, Robert; Hoffmann, Stefan - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 63-83
Persistent link: https://www.econbiz.de/10011293436
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Welfare beyond consumption : the benefits of having less
Hüttel, Alexandra; Balderjahn, Ingo; Hoffmann, Stefan - In: Ecological economics : the transdisciplinary journal of … 176 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012490023
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan; Soyez, Katja - In: Journal of business research : JBR 63 (2010) 7, pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
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Betroffenheit als Auslöser des bewussten Konsums
Hoffmann, Stefan; Schlicht, Julia; Kurz, Claudia - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003872634
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Vanishing boycott impetus : why and how consumer participation in a boycott decreases over time
Lasarov, Wassili; Hoffmann, Stefan; Orth, Ulrich R. - In: Journal of business ethics : JBE 182 (2023) 4, pp. 1129-1154
Persistent link: https://www.econbiz.de/10014228272