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ECONIS (ZBW)
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Penny wise and pound foolish? : how thinking style affects price cognition
Tu, Lingjiang
;
Pullig, Chris
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 261-273
Persistent link: https://www.econbiz.de/10011876283
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A neurocognitive approach to brand memory
Ratnayake, Nilanthi
;
Broderick, Amanda J.
;
Mitchell, …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1295-1318
Persistent link: https://www.econbiz.de/10008810690
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Analogies and mental simulations in learning for really new products : the role of visual attention
Feiereisen, Stephanie
;
Wong, Veronica
;
Broderick, Amanda J.
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003761041
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