This research analyzes the neural implications of choosing the retail brand instead of the industrial brand, by means of an experiment using functional magnetic resonance imaging (fMRI). We found that the preferred brand is not the only one that stimulates emotional affiliation; that the...

Purpose – The purpose of this paper is to investigate whether gambler’s cognitive errors affect gambling involvement and addiction. As the popularity of gambling has grown, questions are being raised about its excessive use and factors related to addictive behaviours....