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Experiential Discourse in Mark...
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Journal of consumer behaviour : an international research review
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A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.
;
Cornwell, T. Bettina
;
Kahle, Lynn R.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 309-321
Persistent link: https://www.econbiz.de/10011695073
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Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Xie, Hu
;
Minton, Elizabeth A.
;
Kahle, Lynn R.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 627-644
Persistent link: https://www.econbiz.de/10011614275
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