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Moderators of the self-congruity effect on consumer decision-making : a meta-analysis
Aguirre-Rodriguez, Alexandra
;
Bošnjak, Michael
;
Sirgy, …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1179-1188
Persistent link: https://www.econbiz.de/10009562060
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