Lee, Seunghyun; Ha, Sejin; Widdows, Richard - In: Journal of Business Research 64 (2011) 11, pp. 1195-1200
The present study investigates how high-technology attributes influence consumer responses. Based on Mehrabian and Russell's Stimulus–Organism–Response (S–O–R) framework (1974), this study proposes that high-technology product attributes elicit consumers' cognitive (attitude) and...
