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Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte; Binder, Alice; Matthes, Jörg; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
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Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte; Matthes, Jörg; Zeller, Patrick - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
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Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg - In: International journal of advertising : the review of … 39 (2020) 5, pp. 611-630
Persistent link: https://www.econbiz.de/10012260241