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Comparative advertising research : a review and research agenda
Hsieh, Meng-hua; Blower, Kyra; Li, Xingbo; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 132-158). 2012
Persistent link: https://www.econbiz.de/10009349525
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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.; Pfeiffer, Bruce E.; Kardes, Frank R.; … - In: Journal of business research : JBR 67 (2014) 7, pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
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"The struggle isn't real" : how need for cognitive closure moderates inferences from disfluency
Wu, Ruomeng; Shah, Esta D.; Kardes, Frank R. - In: Journal of business research : JBR 109 (2020), pp. 585-594
Persistent link: https://www.econbiz.de/10012238132
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The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
Pfeiffer, Bruce E.; Deval, Hélène; Silvera, David H.; … - In: Marketing letters : a journal of research in marketing 30 (2019) 2, pp. 193-205
Persistent link: https://www.econbiz.de/10012059967