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~subject:"Cognition"
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Cognition
Consumer behaviour
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Ku, Hsuan-Hsuan
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The journal of product & brand management
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ECONIS (ZBW)
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Naming product colors with an individual's identity and product evaluation : self-referencing as a mediator
Ku, Hsuan-Hsuan
;
Chen, Yingting
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014315475
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Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
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