Pitesa, Marko; Thau, Stefan; Pillutla, Madan M. - In: Organizational Behavior and Human Decision Processes 122 (2013) 2, pp. 232-243
The current research reconciles two contradicting sets of findings on the role of cognitive control in socially desirable behaviors. One set of findings suggests that people are tempted by self-serving impulses and have to rely on cognitive control overriding such impulses to act in socially...
