Prasad Mohanty, Rajendra; Augustin, Prince - In: Journal of Strategy and Management 7 (2014) 1, pp. 64-86
Purpose – This paper traces the historical evolution and growth trajectory of the automotive and farm equipment sector, which is a very significant entity of the Mahindra & Mahindra (M&M) group. The purpose of this paper is to understand and provide a pragmatic framework through which the...