Ur-Rehman, Shafique; Bhatti, Anam; Mohamed, Rapiah; … - In: Journal of Global Entrepreneurship Research : JGER 9 (2019) 43, pp. 1-25
The purpose of this research is to determine the relationship between theory of planned behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase intention. Consumer purchase intention mediates the relationship between TPB and TAM elements and online shopping behavior....
