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Möglichkeiten unbewusst wirkender Industriegüter-Werbung
Schuster, Helmut - 1989
Persistent link: https://www.econbiz.de/10000078688
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We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria - 1979
Persistent link: https://www.econbiz.de/10000346230
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Price competition and advertising signals : signaling by competing senders
Hertzendorf, Mark N.; Overgaard, Per Baltzer - 1999 - Rev
Persistent link: https://www.econbiz.de/10000168213
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Informative Reklame
Bester, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168392
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Die Entwicklungstendenzen der Marketingkommunikation : ausführliche Ergebnisse einer Delphi-Studie
Pasquier, Martial; Weiss, Mirja; Felser, Peter - 1994
Persistent link: https://www.econbiz.de/10000899609
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Three essays on the economics of advertising in oligopoly
Yi, Chae-u - 1990
Persistent link: https://www.econbiz.de/10000900448
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The advertising-profitability relationship revisited : an innovative perspective
Park, Tonghyun - 1990
Persistent link: https://www.econbiz.de/10000870833
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The limited effect of likable ads
Rossiter, John R. - 1993
Persistent link: https://www.econbiz.de/10000870985
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Was bringt die Werbewirkungsforschung? : neuere Ansätze und Ergebnisse ; Dokumentation des Workshops vom 6. November 1992
Meffert, Heribert (contributor) - 1993
Persistent link: https://www.econbiz.de/10000873047
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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351