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Effizientes Kommunikationsmanagement : Konzepte, Beispiele und Erfahrungen aus der integrierten Unternehmenskommunikation
Bruhn, Manfred (ed.); Dahlhoff, Hans-Dieter (ed.) - 1993
Persistent link: https://www.econbiz.de/10000347109
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Die Entwicklungstendenzen der Marketingkommunikation : ausführliche Ergebnisse einer Delphi-Studie
Pasquier, Martial; Weiss, Mirja; Felser, Peter - 1994
Persistent link: https://www.econbiz.de/10000899609
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...
Persistent link: https://www.econbiz.de/10011435593
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Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine (ed.) - 2019
Persistent link: https://www.econbiz.de/10012042461
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Public communication and collusion in the airline industry
Aryal, Gaurab; Ciliberto, Federico; Leyden, Benjamin - 2018
Persistent link: https://www.econbiz.de/10011885331
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A theory of strategic diffusion
Galeotti, Andrea (contributor); Goyal, Sanjeev (contributor) - 2007
Persistent link: https://www.econbiz.de/10003590079
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008937214
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The occupations of slaves sold in New Orleans : missing values, cheap talk, or informative advertising
Pritchett, Jonathan B.; Smith, Mallorie - 2011
Persistent link: https://www.econbiz.de/10009153439
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The occupations of slaves sold in New Orleans : missing values, cheap talk, or informative advertising
Pritchett, Jonathan B.; Hayes, Jessica - 2011
Persistent link: https://www.econbiz.de/10009153444