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~subject:"Communication"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
~type_genre:"Handbuch"
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ECONIS (ZBW)
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Die Entwicklungstendenzen der Marketingkommunikation : ausführliche Ergebnisse einer Delphi-Studie
Pasquier, Martial
;
Weiss, Mirja
;
Felser, Peter
-
1994
Persistent link: https://www.econbiz.de/10000899609
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2
Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
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3
Applying persuasion science in marketing communications : a comparison of marketing communications professionals in Armenia and Greece
Petrosyan, Armine
;
Dimitriadis, Nikolaos
- In:
Business models for strategic innovation : …
,
(pp. 85-105)
.
2018
Persistent link: https://www.econbiz.de/10011855800
Saved in:
4
Public communication and collusion in the airline industry
Aryal, Gaurab
;
Ciliberto, Federico
;
Leyden, Benjamin
-
2018
Persistent link: https://www.econbiz.de/10011885331
Saved in:
5
Kommunikative Steuerung von Märkten : Das Kulturprogramm der Ökonomie
Priddat, Birger P.
- In:
Perspektiven einer kulturellen Ökonomik
,
(pp. 343-359)
.
2004
Persistent link: https://www.econbiz.de/10001977961
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6
A theory of strategic diffusion
Galeotti, Andrea
(
contributor
);
Goyal, Sanjeev
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003590079
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The language of graphic advertising in Spain : bridging the cultural gap
García-Yeste, Miguel Ángel
- In:
Intercultural business communication and simulation and …
,
(pp. 175-188)
.
2009
Persistent link: https://www.econbiz.de/10003917645
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Understanding the role of culture in advertising
Lee, Wei-Na
;
Yoo, Jinnie Jinyoung
- In:
Handbook of research on international advertising
,
(pp. 20-41)
.
2012
Persistent link: https://www.econbiz.de/10009513198
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9
Advertising communication styles in Eastern Asia
Xue, Fei
- In:
Advertising in developing and emerging countries : the …
,
(pp. 155-166)
.
2011
Persistent link: https://www.econbiz.de/10009261746
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Die Problematik der Integrierten Kommunikation und die Messung ihres Wertes
Tropp, Jörg
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 172-190)
.
2013
Persistent link: https://www.econbiz.de/10009742543
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