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Zum Was, Wann, Wo, Wer und Wie emergenter Kommunikationsstrategie - eine Konzeptschärfung
Winkler, Peter - In: Strategische Kommunikation im Spannungsfeld zwischen …, (pp. 157-171). 2018
Persistent link: https://www.econbiz.de/10011720469
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Expanding the bridge, minimizing the gaps : public relations, organizational communication, and the idea that communication constitutes organization
Wehmeier, Stefan; Winkler, Peter - In: Management communication quarterly : an international … 27 (2013) 2, pp. 280-290
Persistent link: https://www.econbiz.de/10009726977
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Strategic communication and emergence : a dual narrative framework
Winkler, Peter; Etter, Michael - In: Future directions of strategic communication, (pp. 54-70). 2020
Persistent link: https://www.econbiz.de/10012111999
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Overcoming the "blame game" in strategic climate communication : from decoupling accusations toward an arena-spanning agenda
Krämer, Alexandra; Winkler, Peter - In: Journal of communication management 28 (2024) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10014520995
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Navigating through digitalization challenges in strategic communication : introducing the VUCA radar
Winkler, Peter; Wamprechtsamer, Philip - In: Journal of communication management 29 (2025) 2, pp. 240-257
Persistent link: https://www.econbiz.de/10015414273