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Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
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Von Kommunikation zu Konservation : ein Paradigmenwechsel im Marketing
Heinrich, Hartmut
;
Joachimsthaler, Erich
- In:
Virale Kommunikation : Möglichkeiten und Grenzen des …
,
(pp. 59-78)
.
2009
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