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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Information disclosure in the era of voice technology
Melzner, Johann; Bonezzi, Andrea; Meyvis, Tom - In: Journal of marketing 87 (2023) 4, pp. 491-509
Persistent link: https://www.econbiz.de/10014325370