This paper investigates the informativeness of rhetorical impression management patterns of CEO letters. We identify three holistic style patterns (assertive acclaiming, cautious plausibility-based framing and logic-based rationalizing) and examine the relationship of each composite linguistic...

Using composite style measures of the letter to shareholders, we elaborate dominant rhetorical profiles and qualify them from an impression management perspective. In addition, we examine how institutional differences affect rhetorical profiles by comparing intensity and contingencies of...