Similar Search Results

Narrow search

Rethinking marketing communication : from integrated marketing communication to relationship communication

Finne, Åke; Grönroos, Christian - In: The evolution of integrated marketing communications : …, (pp. 105-121). 2011

Persistent link: https://www.econbiz.de/10009232917

Consumer willingness to communicate in a second language : communication in service settings

Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Management decision : MD 52 (2014) 5, pp. 950-966

Persistent link: https://www.econbiz.de/10010387084

Towards a dynamic communication model : a useful tool in relationship communication

Finne, Åke (contributor); Grönroos, Christian (contributor) - 2006

Persistent link: https://www.econbiz.de/10003301182

Communication-in-use : customer-integrated marketing communication

Finne, Åke; Grönroos, Christian - In: European journal of marketing : EJM 51 (2017) 3, pp. 445-463

Persistent link: https://www.econbiz.de/10011698204

The relationship marketing process: communication, interaction, dialogue, value

Grönroos, Christian - In: Journal of Business & Industrial Marketing 19 (2004) 2, pp. 99-113

The objective of the article is to discuss a framework of central processes in relationship marketing. The framework includes an interaction process as the core, a planned communication process as the marketing communications support through distinct communications media, and a customer value...

Persistent link: https://www.econbiz.de/10014842726