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~subject:"Communication"
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Communication
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
10
Retail trade
10
Consumer behaviour
9
Konsumentenverhalten
9
Online retailing
6
Online-Handel
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Kundenbindungsprogramm
4
Loyalty program
4
Sales promotion
4
Verkaufsförderung
4
Customer retention
3
Distribution channel
3
Food retailing
3
Kundenbindung
3
Lebensmitteleinzelhandel
3
Multichannel strategy
3
Multikanalvertrieb
3
Vertriebsweg
3
Advertising effects
2
Cluster analysis
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Electronic Commerce
2
Electronic intermediaries
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Italien
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Italy
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Kommunikation
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Loyalty data
2
Loyalty programs
2
Marketing
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Medium preference
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Print vs online
2
Promotional flyers
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Retail
2
Shopper marketing
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Touchpoints
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Werbewirkung
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Absorption
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English
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D'Attoma, Ida
2
Gázquez-Abad, Juan Carlos
2
Ieva, Marco
2
Ziliani, Cristina
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Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of advertising research
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ECONIS (ZBW)
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Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
2
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
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