Purpose – This article seeks to analyse the skills and knowledge that have a positive impact on the reproduction of the core frames of social actors in the mass media. Design/methodology/approach – The theoretical discussion is accompanied by a cross‐cultural case study of the debate...

"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing...

Purpose – Despite a long-standing interest in the responsibility of organisations, transgressions do occur. This raises questions about how these occur when there is so much focus on the legitimacy of organisations in being responsible. In this chapter, we draw on metaphors of communication as...