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Persistent link: https://www.econbiz.de/10001765867
Managers are very interested in word of mouth communication because they believe that a product's success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with measuring word of mouth. First, how does one even gather the data?...
Persistent link: https://www.econbiz.de/10014051491
Persistent link: https://www.econbiz.de/10011864760
Understanding how opinions are received and evaluated is important for an online community because the volume and quality of user opinions are key determinants of success. In this paper, we investigate how a reputation system affects peer evaluations in an online community. In contrast to...
Persistent link: https://www.econbiz.de/10013306623
Online "feedback mechanisms" - also known as "reputation systems" - have been implemented in the most important private e-markets, such as eBay, Yahoo!, Amazon to foster trust and cooperation among trading partners. In this paper we discuss the main issues relevant for the optimal design of such...
Persistent link: https://www.econbiz.de/10014058809
Most online feedback mechanisms rely on voluntary reporting of privately observed outcomes. This introduces the potential for reporting bias, a situation where traders exhibit different propensities to report different outcome types to the system. Unless properly accounted for, reporting bias...
Persistent link: https://www.econbiz.de/10014026871
Online feedback mechanisms harness the bi-directional communication capabilities of the Internet in order to engineer large-scale word-of-mouth networks. Best known so far as a technology for building trust and fostering cooperation in online marketplaces, such as eBay, these mechanisms are...
Persistent link: https://www.econbiz.de/10014031062
Social network theories (e.g. Granovetter 1973, Burt 1992) and information richness theory (Daft & Lengel 1987) have both been used independently to understand knowledge transfer in information intensive work settings. Social network theories explain how network structures covary with the...
Persistent link: https://www.econbiz.de/10009377109