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Produktivfaktor Vertrauen - neue Anforderungen an die Öffentlichkeitsarbeit von und in Unternehmen im Zeitalter der E-Mail-Kommunikation
Bekmeier-Feuerhahn, Sigrid; Eichenlaub, Angelika - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 387-412). 2004
Persistent link: https://www.econbiz.de/10002516446
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What makes for trusting relationships in online communication?
Bekmeier‐Feuerhahn, Sigrid; Eichenlaub, Angelika - In: Journal of Communication Management 14 (2010) 4, pp. 337-355
Purpose – Trust is an ability that characterises human beings as social creatures. It is becoming a key variable in a society strongly influenced by online communication, and in the important field of PR as well. The present study aims to investigate the possibilities of creating trust in...
Persistent link: https://www.econbiz.de/10014850925
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Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen : eine Status-quo-Betrachtung
Bekmeier-Feuerhahn, Sigrid; Kollat, Jana; Rudeloff, … - In: Strategische Kommunikation im Spannungsfeld zwischen …, (pp. 195-213). 2018
Persistent link: https://www.econbiz.de/10011720471
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576