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~subject:"Communication"
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Communication
Consumer behaviour
43
Konsumentenverhalten
43
Viral marketing
21
Virales Marketing
21
Kommunikation
15
Language
12
Social Web
12
Social web
12
Sprache
12
Personality psychology
11
Persönlichkeitspsychologie
11
Brand image
10
Markenimage
10
Linguistics
9
Linguistik
9
Decision
8
Emotion
8
Entscheidung
8
Experiment
8
word of mouth
8
Social behaviour
7
Soziales Verhalten
7
language
7
natural language processing
7
Marketing
6
USA
6
United States
6
Advertising
5
Werbung
5
Advertising effects
4
Behavioral economics
4
Beziehungsmarketing
4
Brand management
4
Decision theory
4
Entscheidungstheorie
4
Markenführung
4
Perception
4
Relationship marketing
4
Social network
4
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Article
14
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1
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14
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1
Graue Literatur
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Non-commercial literature
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English
15
Author
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Berger, Jonah
14
Packard, Grant
8
Boghrati, Reihane
2
Chen, Zoey
2
Attai, Deanna J.
1
Berry, Leonard L.
1
Buechel, Eva C.
1
Danaher, Tracey S.
1
Fast, Nathanael J.
1
Howard, Chuck
1
Iyengar, Raghuram
1
Li, Yang
1
Moore, Sarah G.
1
Oba, Demi
1
Rocklage, Matthew D.
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Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Consumer psychology review
1
Journal of marketing research : JMR
1
Journal of service research
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
15
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1
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
2
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
3
In reply: where reshaping communications in healthcare service begins
Berry, Leonard L.
;
Danaher, Tracey S.
;
Moore, Sarah G.
; …
- In:
Journal of service research
26
(
2023
)
4
,
pp. 517-520
Persistent link: https://www.econbiz.de/10014580304
Saved in:
4
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
5
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
6
How verb tense shapes persuasion
Packard, Grant
;
Berger, Jonah
;
Boghrati, Reihane
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014391417
Saved in:
7
Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
Saved in:
8
How communication mediums shape the message
Oba, Demi
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
3
,
pp. 406-424
Persistent link: https://www.econbiz.de/10015144199
Saved in:
9
Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377077
Saved in:
10
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
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