Bonaiuto, Marino; Caddeo, Pierluigi; Carrus, Giuseppe; … - In: Corporate Communications: An International Journal 17 (2012) 4, pp. 462-482
Purpose – Reputation is conceptualised as the believed effects that any social agent (ranging from a person to a company to a country) can have. Food reputation is beliefs about the effects of food on its consumers. On the basis of a multidimensional construct for food reputation derived from...
