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~subject:"Communication"
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Reinold, Tobias
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Journal of marketing communications
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Wert und Werte der Marketing-Kommunikation
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Markenmanagement : der Brand Management Navigator - Markenführung im Kommunikationszeitalter
Tropp, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002252047
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Die Problematik der Integrierten Kommunikation und die Messung ihres Wertes
Tropp, Jörg
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 172-190)
.
2013
Persistent link: https://www.econbiz.de/10009742543
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Integrated marketing communications : how canb we measure its effectiveness?
Reinold, Tobias
;
Tropp, Jörg
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009532013
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