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~subject:"Communication"
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Communication
Consumer behaviour
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Brand management
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Feng, Wenting
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Wang, Tao
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Liao, Junyun
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International journal of advertising : the review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
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The influence of repeated two-syllable communication strategy on AI customer service interaction
Feng, Wenting
;
Xue, Shuyun
;
Wang, Tao
- In:
Journal of research in interactive marketing : …
19
(
2025
)
5
,
pp. 803-822
Persistent link: https://www.econbiz.de/10015416728
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