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Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook

Ye, Lan; Ki, Eyun-Jung - In: Corporate reputation review : an international journal 21 (2018) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10011879077

Organizational crisis communication on Facebook : a study of BP's Deepwater Horizon oil spill

Ye, Lan; Ki, Eyun-Jung - In: Corporate communications : an international journal 22 (2017) 1, pp. 80-92

Persistent link: https://www.econbiz.de/10011599993

Organizational crisis communication on Facebook : A study of BP’s Deepwater Horizon oil spill

Ye, Lan; Ki, Eyun-Jung - In: Corporate Communications: An International Journal 22 (2017) 1, pp. 80-92

Purpose The purpose of this paper is to explore British Petroleum’s (BP) crisis response on Facebook and factors contributing to its stakeholders’ perceptions of its crisis response strategies during the Deepwater Horizon oil spill. Design/methodology/approach Applying crisis response...

Persistent link: https://www.econbiz.de/10014692172

Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication

Kim, Kihan; Cheong, Yunjae; Lim, Joon Soo - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 473-494

Persistent link: https://www.econbiz.de/10011546541