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~subject:"Communication"
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Communication
Corporate reputation
33
Firmenimage
33
Marketing management
31
Marketingmanagement
31
Consumer behaviour
24
Konsumentenverhalten
23
Brand management
21
Markenführung
21
Reputation
21
Kommunikation
15
Corporate culture
14
Unternehmenskultur
14
Marketing
13
Großbritannien
12
United Kingdom
12
Relationship marketing
11
Strategic management
11
Strategisches Management
11
Advertising
10
Beziehungsmarketing
10
Brand image
10
Führungsstil
10
Highly skilled workers
10
Hochqualifizierte Arbeitskräfte
10
Leadership style
10
Markenimage
10
Theorie
10
Theory
10
Migrant workers
9
Werbung
9
India
8
Indien
8
Personality psychology
8
Persönlichkeitspsychologie
8
Public relations
8
Social Web
8
Social web
8
Öffentlichkeitsarbeit
8
Arbeitsmigranten
7
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English
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Kitchen, Philip J.
16
Melewar, T. C.
2
Schultz, Don E.
2
Shaalan, Ahmed
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Balmer, John M.T.
1
Barrio-García, Salvador del
1
Burgmann, Inga
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Knight, Eric
1
Pelsmacker, Patrick de
1
Porcu, Lucia
1
Proctor, Tony
1
Stoian, Maria-Cristina
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Tafesse, Wondwesen
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Tsukas, Charidēmos K.
1
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European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of business strategy
2
Journal of marketing communications
2
Facets of corporate identity, communication, and reputation
1
Integrated brand marketing and measuring returns
1
International journal of advertising : the quarterly review of marketing communications
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Qualitative market research : an international journal
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
17
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
2
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
3
When fiction Trumps truth : what "post-truth" and "alternative facts" mean for management studies
Knight, Eric
;
Tsukas, Charidēmos K.
- In:
Organization studies : an international …
40
(
2019
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011980970
Saved in:
4
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
5
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
6
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
The evolution of integrated marketing communications : …
,
(pp. 123-130)
.
2011
Persistent link: https://www.econbiz.de/10009232915
Saved in:
7
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
8
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
9
Corporate communication : reputation in action
Watson, Tom
;
Kitchen, Philip J.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 121-140)
.
2008
Persistent link: https://www.econbiz.de/10003690670
Saved in:
10
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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