Purpose – Increasingly the arts are being considered as having valuable lessons that can be transferred to a business context. This paper explores ways in which the assumed gap between the two cultures can be bridged effectively. Design/methodology/approach – Drawing upon a wide and...

Purpose – Aims to assess the effectiveness of arts‐based learning for technical trainees. Design/methodology/approach – Considers the CONNECT Program in the Engineering School of The Cooper Union for the Advancement of Science and Art. The Program has been running since 1997. Findings –...