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Media in advertising
Barton, Roger - 1964
Persistent link: https://www.econbiz.de/10001528426
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der … - Berlin : IVW; -2003: Bonn : IVW - 1992/93(1993)-2015/2016
Persistent link: https://www.econbiz.de/10000504721
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1975 - Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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Seminar on Media Research-Does it Really Affect Media Planning? : Lisbon, 11th-14th April 1984
1984
Persistent link: https://www.econbiz.de/10001414464
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Der Markt wird's schon richten? : Medienprodukte, Medienunternehmen und die Effizienz des Marktprozesses
Sjurts, Insa - 2004
Persistent link: https://www.econbiz.de/10002151598
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The complexity of marketing today
Soberman, David A. (contributor) - 2005 - rev
Persistent link: https://www.econbiz.de/10002848644
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Chapter 18. The Role of Media in Finance
Tetlock, Paul C. - 2015
This chapter reviews and synthesizes a rapidly growing subfield that analyzes the relation between media and financial …
Persistent link: https://www.econbiz.de/10014025198
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Chapter 13. Media Coverage and Political Accountability : Theory and Evidence
Strömberg, David - 2015
This chapter investigates how media coverage filters information and how this affects political accountability and … policy. I first present a baseline model of media coverage and its effect on political accountability. The model is used to … discuss the welfare consequences of private provision of news. It shows how media regulation and public broadcasting may …
Persistent link: https://www.econbiz.de/10014025203