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Media synergy comes of age : Part 1
Schultz, Don E.; Block, Martin; Raman, Kalyan - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003909672
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Media synergy comes of age : part 2
Schultz, Don E.; Block, Martin; Raman, Kalyan - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 2, pp. 88-99
Persistent link: https://www.econbiz.de/10003977386