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Communication media
Consumer behaviour
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Journal of media business studies
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ECONIS (ZBW)
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The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
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Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news
Riskos, Kyriakos
;
Leonidas, Hatzithomas
;
Dekoulou, Paraskevi
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 205-216)
.
2024
Persistent link: https://www.econbiz.de/10015064336
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