Kim, Yeonsoo; Meganck, Shana; Basnyat, Iccha - In: Corporate Communications: An International Journal 29 (2023) 4, pp. 481-502
Purpose This study, informed by the Situational Crisis Communication Theory, aims to suggest two primary response strategies that can be used for effective internal crisis communication during a pandemic situation, such as COVID-19. The effect of base response strategies on employees'...