Freathy, Paul; Hare, Caroline - In: European Journal of Marketing 38 (2004) 11/12, pp. 1562-1576
Voluntary food co‐operatives (VFCs) remain a relatively under‐researched area of academic enquiry. However, they represent an important form of retail provision for particular consumer groups. This paper examines the role and purpose of VFCs in Scotland. It details the primary reasons behind...