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Purpose – To examine how companies are affected by economic crises, to assess the effects of marketing strategies on company performance in such conditions, and to identify those that can help companies to maintain successful performance despite turbulence in the operational environment....
Persistent link: https://www.econbiz.de/10014946066
Purpose – The purpose of this paper is to help exporting companies to increase the performance of their exporting activities through collecting sound export information and using it effectively. Specifically, the research objective is to determine the effects of the export information sources,...
Persistent link: https://www.econbiz.de/10014946117
Purpose – The purpose of this paper is to determine the export competitive advantage differences between high‐ and low‐performing companies in Turkey. The paper specifically and separately analyzes the companies' export resources, export skills, and export competitive advantages in order...
Persistent link: https://www.econbiz.de/10014946203